The Value Pricing Podcast
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
Podcasting since 2022 • 119 episodes
The Value Pricing Podcast
Latest Episodes
Facing Into Challenging Economic Headwinds - 6 Steps For Firm Owners To Take Now
Are you ready to build a better, more sustainable accounting firm? Discover why having fewer, better clients could transform your business. Learn how technology and changing client expectations are reshapin...
•
Season 1
•
Episode 119
•
48:32
How To Write Great Marketing Copy
Want to know what makes marketing copy impossible to ignore? Discover the seven golden rules behind great copy. Learn why your customers’ own words can transform your marketing. Find out ...
•
Season 1
•
Episode 118
•
42:01
Building Your Expert Positioning and Personal Brand
Want to become the go-to expert in your industry? Discover why your personal brand matters more than you might think. Learn how to attract ideal clients with a powerful positioning statement.
•
Season 1
•
Episode 117
•
1:01:44
