The Value Pricing Podcast
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
Podcasting since 2022 • 117 episodes
The Value Pricing Podcast
Latest Episodes
Building Your Expert Positioning and Personal Brand
Want to become the go-to expert in your industry? Discover why your personal brand matters more than you might think. Learn how to attract ideal clients with a powerful positioning statement.
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Season 1
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Episode 117
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1:01:44
Conversation: The Art of Persuasion with Peter Thomson
What if the secret to better selling is to stop selling altogether? Discover how the right questions can help clients sell themselves. Learn why active listening could completely transform your client conve...
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Season 1
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Episode 116
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54:39
How to Pre-Qualify Clients and Avoid Time Wasters
Are you spending too much time talking to the wrong potential clients? Discover why having a clear ideal client profile can help you attract more of the clients you actually want to work with. Learn how bet...
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Season 1
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Episode 115
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31:41
