The Value Pricing Podcast
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
Episodes
67 episodes since 2022
Creating Irresistible Lead Magnets with AI
Ready to create an unbeatable lead magnet? In this episode, we reveal the secrets behind crafting a high-value lead magnet that attracts qualified leads and positions you as an expert in your niche. Discover why qualit...
September 09, 2024
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Season 1
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Episode 67
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56:25
AI in Action: Enhancing Value Pricing Strategies
Want to make your clients happier and increase your revenue? In this episode, we reveal why just one fixed price could be holding you back. What if offering choices could change everything? Plus, we’ll sho...
August 26, 2024
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Season 1
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Episode 66
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40:30
Top Hacks for Copywriting with ChatGPT
Discover the secrets to writing like a pro with our latest podcast episode featuring Emily Cross. Learn the seven golden rules of copywriting that will transform your business communications. From identifying your idea...
August 12, 2024
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Season 1
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Episode 65
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54:44
The Power of Automation and Systems for Your Business
Do you ever wonder if your business could make money without you lifting a finger? In this episode, Mark Wickersham interviews Michael Palmer, the entrepreneurial mastermind behind Pure Bookkeeping and the Successful Bookkeeper pod...
July 29, 2024
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Season 1
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Episode 64
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53:57
This One Simple Change Means You'll Hit All Your Business Targets
Are your business targets truly driving success?Listen to the latest episode of Mark’s podcast, where he sits down with the influential Steve Pipe, a renowned figure in transforming accounting firms and setting revolutionary business ta...
July 15, 2024
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Season 1
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Episode 63
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47:45
Differentiate Your Firm by Offering Advisory Services
Ready to discover the secrets of business advisory success? Learn why understanding numbers is crucial for business growth and discover the ideal client size for advisory services. In this podcast, we’ll be chatting wi...
July 04, 2024
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Season 1
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Episode 62
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53:26
Choosing the Best AI for Accounting
Curious about choosing the right AI for your accounting business? Discover the top models in today’s tech landscape, including Gemini, ChatGPT, and Claude.In this podcast, we’ll explore their unique features and how they ca...
June 21, 2024
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Season 1
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Episode 61
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53:25
Grow Your Accounting Firm FAST with ChatGPT
Ever wondered how AI can transform your email strategy? In this podcast, discover the tools that can save you hours each week.Unlock secrets to better productivity with essential tips on effective scheduling and time manage...
June 06, 2024
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Season 1
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Episode 60
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39:44
Paid! How to be Richly Rewarded for the Value You Deliver
Discover the secrets to effective pricing with the legendary Peter Thompson in our latest podcast episode! Ever wondered how to position yourself as the go-to expert in your field? Or how to handle price objections wit...
May 23, 2024
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Season 1
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Episode 59
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47:27
The Secret Behind Custom GPTs
Ever wondered how GPTs can transform your accounting firm?Join us as we explore the latest AI advancements that are setting the pace for 2024—don't get left behind!Learn how custom GPTs can streamline your accounting processes i...
May 09, 2024
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Season 1
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Episode 58
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38:23
From £100k to £1.2M - The Next Chapter of a Remarkable Accounting Journey with Neil Criddle
Ever wondered how a sole practitioner can generate 1.2 million in revenue in less than four years?Join us as Neil shares his journey from starting with zero clients to a booming practice.Neil discusses navigating job loss and lo...
April 25, 2024
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Season 1
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Episode 57
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50:03
Simplifying Your Email Strategies With ChatGPT
Spending countless hours on email campaigns without seeing the results you desire?This episode is your gateway to mastering email campaigns with ChatGPT.Uncover the distinction between manual and automatic emails, and why the la...
April 11, 2024
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Season 1
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Episode 56
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49:47
Master Prompt Engineering in 6 Levels to Transform Accounting
In an increasingly digitalised world, the ability of accounting firms to leverage cutting-edge technologies like Large Language Models (LLMs) such as ChatGPT determines their competitive edge.Join Mark to unlock the full potential of pr...
March 28, 2024
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Season 1
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Episode 55
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45:32
Create a Winning Website with ChatGPT
Looking to enhance your website with ChatGPT?This episode uncovers how you can use ChatGPT alongside other tools or a web designer to elevate your site.Whether you're starting from scratch or refining your current site, discover...
March 14, 2024
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Season 1
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Episode 54
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55:56
Future Proof your Accounting Firm with AI
Are you feeling overwhelmed by the rapid advancements in AI? Wonder how these changes might impact you and the future of accounting?Well, you can find clarity and direction here in our latest episode.Discover essent...
February 29, 2024
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Season 1
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Episode 53
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34:48
How I Deal with Overwhelm
Feeling swamped and unable to focus?The feeling of overwhelm can be detrimental to both your personal and professional life, it can also spiral into stress. In this Podcast, we will explore the transformative approach of tu...
February 15, 2024
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Season 1
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Episode 52
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43:21
How Successful Accountants and Bookkeepers Think
Want to shift a struggling practice into a thriving business?Hear about the story that changed everything…Discover the mindset that separates successful accountants and bookkeepers from the rest in our latest podcast episode,
February 01, 2024
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Season 1
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Episode 51
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33:52
Which Pricing Model to Use for Different Services
Marking the 50th episode of the Value Pricing Podcast series! Struggling with finding the right pricing model?In this podcast we will be exploring the intricacies of cost-plus and value pricing.Learn...
January 18, 2024
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Season 1
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Episode 50
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32:26
What Does Your Ideal Customer Want?
Are you struggling to identify who your ideal clients are in the world of accounting and bookkeeping?Discover key strategies to pinpoint and understand your ideal clients’ needs.Learn how to ask the right questions...
January 04, 2024
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Season 1
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Episode 49
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31:11
How to Get Out of Debt Fast
Debt: a word that often triggers anxiety and uncertainty.How does it make you feel? Overwhelmed? Guilty? Stressed?Want to hear Mark’s story of ov...
December 21, 2023
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Season 1
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Episode 48
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34:22
How to Avoid Your Services Being Seen as a Commodity
Is your accounting practice stuck in the commodity trap, competing solely on price?Discover the path to breaking free from this pricing dilemma in our latest episode. Want to know how to add real, tangible valu...
December 07, 2023
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Season 1
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Episode 47
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30:31
A System for Communicating Your Value
Are you tired of hearing 'That's expensive' when presenting your fees to clients?Are you ready to transform how clients perceive the value of your offerings?Discover the secrets of effective value communication in our latest episo...
November 23, 2023
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Season 1
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Episode 46
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31:46
How to Build Your Pricing Confidence
Ever wondered what it takes to supercharge your pricing strategy?Join us for an exciting podcast episode where we explore the secrets to unshakable pricing confidence.Ever wondered why pricing confidence is crucial?
November 09, 2023
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Season 1
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Episode 45
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33:38
How to Find the Time to Get Stuff Done
Are you ready to conquer that never-ending to-do list?In this podcast, Mark will share valuable insights and strategies to enhance your productivity, tackle your to-do-lists. Discover the key to unlocking your fu...
October 26, 2023
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Season 1
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Episode 44
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31:25
Strategies for Communicating Your Value
Ready to unlock the secrets of communication?In this episode, we're diving deep into a crucial topic: how to effectively communicate value in conversations. Discover why this skill is a game-changer, especially...
October 12, 2023
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Season 1
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Episode 43
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33:20