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The Value Pricing Podcast

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

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The Value Pricing Podcast

Top 10 Essential ChatGPT features for Accountants and Bookkeepers

April 13, 2026 • Mark Wickersham • Season 1 • Episode 106

0:00 | 47:05

Are you making the most of ChatGPT—or just scratching the surface?

Discover the latest updates, hidden features, and powerful tools that accountants and bookkeepers need to know right now.

From mobile apps and plugins to advanced data analysis and custom instructions—we break down what actually matters.

Learn how to save hours, automate content, and collaborate more effectively with your team.

Plus, find out why prompt engineering could be one of the most valuable skills you ever learn.

Shortcuts, extensions, enterprise updates… it’s all changing fast.

Don’t get left behind.

The latest episode of the Value Pricing Podcast is now available: Top 10 Essential ChatGPT features for Accountants and Bookkeepers

In today's episode you will learn:

The most powerful new ChatGPT features for accountants
How plugins and extensions can supercharge your workflow
Why GPT-4 is a game changer for better results
How advanced data analysis transforms spreadsheet insights
The importance of prompt engineering for high-quality outputs
How custom instructions improve consistency and save time

Don’t miss out on these powerful ChatGPT features that could save you hours and transform the way you work.

Listen now!

Mark Wickersham

Host