The Value Pricing Podcast
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
Podcasting since 2022 • 67 episodes
The Value Pricing Podcast
Latest Episodes
Creating Irresistible Lead Magnets with AI
Ready to create an unbeatable lead magnet? In this episode, we reveal the secrets behind crafting a high-value lead magnet that attracts qualified leads and positions you as an expert in your niche. Discover why qualit...
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Season 1
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Episode 67
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56:25
AI in Action: Enhancing Value Pricing Strategies
Want to make your clients happier and increase your revenue? In this episode, we reveal why just one fixed price could be holding you back. What if offering choices could change everything? Plus, we’ll sho...
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Season 1
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Episode 66
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40:30
Top Hacks for Copywriting with ChatGPT
Discover the secrets to writing like a pro with our latest podcast episode featuring Emily Cross. Learn the seven golden rules of copywriting that will transform your business communications. From identifying your idea...
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Season 1
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Episode 65
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54:44
The Power of Automation and Systems for Your Business
Do you ever wonder if your business could make money without you lifting a finger? In this episode, Mark Wickersham interviews Michael Palmer, the entrepreneurial mastermind behind Pure Bookkeeping and the Successful Bookkeeper pod...
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Season 1
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Episode 64
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53:57
This One Simple Change Means You'll Hit All Your Business Targets
Are your business targets truly driving success?Listen to the latest episode of Mark’s podcast, where he sits down with the influential Steve Pipe, a renowned figure in transforming accounting firms and setting revolutionary business ta...
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Season 1
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Episode 63
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47:45