How To Go From Aspiring Author To Best-Selling Book Artwork

The Value Pricing Podcast

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

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The Value Pricing Podcast

How To Go From Aspiring Author To Best-Selling Book

July 20, 2026 • Mark Wickersham • Season 1 • Episode 113

0:00 | 52:30

Ever thought about writing a book but never knew where to start?

Discover how a book can position you as the go-to expert in your industry.

Should you choose traditional publishing, self-publishing, or a hybrid approach?

Learn practical tips for writing, publishing, and promoting a book that gets noticed.

Plus, uncover simple strategies to turn your book into a powerful business tool.

Your story could open doors you never expected.

The latest episode of the Value Pricing Podcast is now available: How To Go From Aspiring Author To Best-Selling Book

In today's episode you will learn:

Why every professional should consider writing a business book.
The differences between traditional, self, and hybrid publishing.
How books build credibility and attract higher-value opportunities.
Simple strategies to plan, write, and publish with confidence.
Practical ways to market your book and maximise its impact.
How to turn your book into a powerful lead generation tool.

Don't miss out on discovering how writing the right book can elevate your credibility, grow your business, and position you as the go-to expert.

Listen now!

Mark Wickersham

Host