The Value Pricing Podcast
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
The Value Pricing Podcast
Why You Can’t Analyse Client Data (Unless You Do THIS)
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Mark Wickersham
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Season 1
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Episode 97
Can you safely analyse client data with ChatGPT?
Only if you do THIS one critical thing.
We reveal a powerful use case for financial analysis—done in seconds.
But most accountants are breaking the rules without realising it.
GDPR, client consent, data security—it’s all covered.
Plus, the surprising fix that makes everything compliant.
This could change how you use AI forever.
The latest episode of the Value Pricing Podcast is now available: Why You Can’t Analyse Client Data (Unless You Do THIS)
In today's episode you will learn:
- How to analyse financial data with ChatGPT—safely and fast
- Why free and Plus plans break GDPR rules
- The #1 mistake accountants make with client data
- What the EU AI Act means for your firm
- How to get client consent and stay compliant
- A powerful workaround using local AI on your computer
Don’t miss out on the essential AI insights every accountant needs to stay compliant, save time, and deliver smarter client reports.
Listen now!