The Value Pricing Podcast
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
The Value Pricing Podcast
Strategies for Communicating Your Value
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Mark Wickersham
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Season 1
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Episode 43
Ready to unlock the secrets of communication?
In this episode, we're diving deep into a crucial topic: how to effectively communicate value in conversations.
Discover why this skill is a game-changer, especially in value pricing.
Learn why setting up a chart of accounts is more than just a feature—it's about streamlining your workflow and saving you valuable time.
Find out how quantifying benefits can make your proposals more compelling, giving your clients a clearer picture of the value you bring.
Our host Mark shares personal anecdotes and expert insights on how to master the art of communication in the world of accounting and bookkeeping.
