The Value Pricing Podcast
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
The Value Pricing Podcast
What Does Your Ideal Customer Want?
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Mark Wickersham
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Season 1
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Episode 49
Are you struggling to identify who your ideal clients are in the world of accounting and bookkeeping?
Discover key strategies to pinpoint and understand your ideal clients’ needs.
Learn how to ask the right questions, gather crucial information, and use it to enhance your marketing, sales, and service offerings.
Uncover the secrets to transforming your client relationships, from just transactions to valued partnerships.
