The Value Pricing Podcast
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
The Value Pricing Podcast
Which Pricing Model to Use for Different Services
January 18, 2024
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Mark Wickersham
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Season 1
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Episode 50
Marking the 50th episode of the Value Pricing Podcast series!
Struggling with finding the right pricing model?
In this podcast we will be exploring the intricacies of cost-plus and value pricing.
Learn about 13 key pricing models and their impact on your accounting or bookkeeping practice.
Discover Mark's insights on the limitations of time-based billing and the advantages of value pricing.
This episode offers a clear view on choosing the right pricing strategy for various services.
