The Value Pricing Podcast
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
The Value Pricing Podcast
Differentiate Your Firm by Offering Advisory Services
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Mark Wickersham
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Season 1
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Episode 62
Ready to discover the secrets of business advisory success?
Learn why understanding numbers is crucial for business growth and discover the ideal client size for advisory services.
In this podcast, we’ll be chatting with Adam Lean from The CFO Project.
We’ll discuss setting the right fees and how to effectively communicate value to clients.
Adam also shares insights on prioritizing actions for impactful results and the importance of building trust with business owners.
