The Value Pricing Podcast
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
The Value Pricing Podcast
How to go From Aspiring Author to Best-Selling Book
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Mark Wickersham
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Season 1
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Episode 74
Have you ever wondered how writing a book could transform your career?
In this episode, we uncover the secrets of using books to position yourself as an expert, whether through self-publishing, traditional publishing, or hybrid approaches.
Discover actionable strategies to write, market, and leverage your book to grow your personal brand and business.
With insights from our guest Sharon Critchlow, learn how to craft impactful content, navigate publishing decisions, and use your book as the ultimate marketing tool.
Plus, we reveal the surprising role of color psychology in your book's success.
