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The Value Pricing Podcast

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

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The Value Pricing Podcast

The 5 Critical Things Every Accounting Firm Must Do in 2025 to Stay Ahead

February 17, 2025 • Mark Wickersham • Season 1 • Episode 78

Are you ready to take your accounting firm to the next level in 2025?

The world is changing fast—AI is transforming the industry, pricing mistakes are holding firms back, and the future of compliance work is uncertain.

In this episode, we reveal the five critical things every accountant and bookkeeper must do to stay ahead.

From value pricing to leveraging AI, these strategies could reshape your business and your life.

Don’t get left behind—tune in now and get ahead of the game!

The latest episode of the Value Pricing Podcast is now available: The 5 Critical Things Every Accounting Firm Must Do in 2025 to Stay Ahead

In today's episode, you will learn:

· The must-have strategy for a successful 2025.

· Why raising your prices is essential—starting now!

· How AI is reshaping the accounting profession.

· The urgent need to switch to value pricing.

· How to create more value and boost profits.

· The future of compliance—what you must prepare for.

Don't miss out on the game-changing strategies that will help you work smarter, earn more, and stay ahead of the competition in 2025!

Listen now!

People on this episode

Mark Wickersham

Host