The Value Pricing Podcast
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
The Value Pricing Podcast
AI-Driven Pricing Systems: The Future of Value Pricing for Accountants
•
Mark Wickersham
•
Season 1
•
Episode 81
Is AI about to transform how you price your services?
In this episode of the Value Pricing Podcast, I will explain why value pricing is more important than ever—and how AI can help you build powerful pricing systems.
Discover the three foundations of value pricing, how to price based on perceived value, and the one skill that will make or break your pricing success.
Plus, I reveal how to use tools like ChatGPT to design better packages, communicate value more effectively, and even role-play pricing conversations.
AI is not the future—it’s now. Are you ready to lead the change?
