The Value Pricing Podcast

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

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The Value Pricing Podcast

Build a Magnetic Personal Brand with ChatGPT

September 15, 2025 • Mark Wickersham • Season 1 • Episode 93

What makes some accountants magnetic while others blend in?

This podcast dives into the power of personal branding.

You’ll discover how authenticity, values, and even your quirks can give you a competitive edge over faceless firms.

We share why video is powerful and why human connection matters in an AI world.

You’ll hear how accountants shape their brand around what matters most.

This isn’t about faking it — it’s about being intentional, authentic, and magnetic.

Get ready for an inspiring conversation that could change your business.

The latest episode of the Value Pricing Podcast is now available: Build a Magnetic Personal Brand with ChatGPT

In today's episode you will learn:

How to build a personal brand that connects.
Why authenticity and values attract the right clients.
The power of video in showing your personality.
How to stand out against faceless, low-cost firms.
Why human connection matters more in an AI world.
Practical ways to define your niche and ideal clients.

Don’t miss out on this episode packed with practical tips to build an authentic personal brand that makes you stand out and win the right clients.

Listen now!

People on this episode

Mark Wickersham

Host